Nike, never one to pass up a cynical corporate cash-in, obviously made its own "web3" platform last year, debuting the .Swoosh "digital community experience" in November and selling a bunch of boxes of randomized virtual shoes in its beta period. "Build your collection," it advertises, "Display, trade, or wear your Nike Virtual Creations in video games and immersive experiences."
Now one of gaming's very own cynical corporate cash-grabbers, yono business sbi Electronic Arts, is getting in on the "immersive experiences" yono business to do something vague involving its games and Nike's blockchain-powered .Swoosh platform.
"In future EA Sports titles, EA Sports and Nike plan to make select .Swoosh virtual creations available allowing members and players unique new opportunities for self-expression and creativity through sport and style," it said.
That's not to say that—as this EA announcement shows—we're not going to see corporations keep pushing new ways to push yet-more unwelcome commercial transactions inside games and sell you more things. The PUBG people are trying that soon.
Speaking of EA, resident Football-liker Rich Stanton had his soccer sneer on rummy meet last month as EA unveiled the look of EA Sports FC, its first football videogame since parting ways with the FIFA branding rather publicly and acrimoniously. He was looking askance at upcoming footie game Ultimate Football League to maybe, finally, provide some actual competition for FIFA after all—or at least a functional alternative.
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